Momparler Cycling - the home of Spain's brightest cycling events

Momparler Cycling had no corporate website. It needed a simple, direct and visual platform to present its work and two flagship events: CX Benidorm and the Clásica Jaén Paraíso Interior.

The main audience was sponsors, institutions, collaborators and potential stakeholders. It also needed to serve people looking for information about Pascual Momparler and Magdalena Castillo, the two central figures behind the company.

I handled strategy, information architecture, content hierarchy, visual direction, responsive design, photography and video, the bilingual experience, development, launch and maintenance.

I worked with full creative freedom from the company's guidance. The copy was defined by Momparler Cycling; I proposed and implemented every other decision.

The project launched in early May 2026 after just over a week of work. I used language models to accelerate development and my own graphic design and editing tools, while retaining responsibility for strategy, visual judgement, decisions and validation.