Eurosport Spain - video, design and digital growth

The launch of the YouTube channel in January 2025 coincided with my joining WBD Sports Spain. Like the group's other international channels, its purpose was to expand the brand's reach in its core sports - cycling, tennis and MMA - through its sports rights and, especially, its in-house productions.

Highlights were the foundation of long-form video, well complemented by Shorts and vertical formats. The aim was to apply the best editorial selection criteria, a duration designed for retention, titles and thumbnails geared towards discovery, and a coherent visual line. Breaking down and distributing in-house programmes such as La Montonera, Pasando Bolas and El Club made them relevant beyond linear distribution.

I designed a reusable graphic library for results, breaking news, headlines, statements, features, statistics, infographics, and the editing of interviews and video pieces. This system allowed editors with different levels of technical ability to produce recognisable content quickly and consistently.

The channel came close to one hundred thousand subscribers between its launch and my departure from the Eurosport Spain editorial team in May 2026. My work covered highlights from major events, original video formats, Shorts and, during the Milano Cortina 2026 Olympic Games, at least twelve daily clips taken from live coverage plus a 30-minute international highlights programme.